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Thursday, May 25, 2017

What You Need to Know About Effective Brand Marketing



If you own a business in Minneapolis or one of the surrounding suburbs, it’s important to understand how effective brand marketing can help you grow your customer base and company. Most business owners think that all they have to do is advertise and provide their customers with a quality service or product to grow. While providing quality products is important, and it can certainly help create a favorable reputation for your business, it’s not usually enough to push your business too far. In fact, without effective branding, you’re likely leaving a huge number of potential customers for your competition.

Define Your Business and Its Goals

Before you can begin to brand your business, you need to have a clear idea of how you want your customers to see your company. Develop a company mission, and make sure that you can define what makes your company and products stand out from others in the same industry. Read more from this blog: http://bit.ly/2rW5BgY

Tuesday, May 23, 2017

Minnesota Website Design: 4 Critical Ways to Keep Your Site Secure



Small business owners are often lax with website security because they feel their assets aren’t large enough for hackers to bother. However, you need to remember that your business is not just about you—your customers are an integral part of the equation as well.

To protect your customers and maintain their trust, you need to ensure your website is well-protected from online attacks. Any personal or sensitive information can be used to scam your customers. With that in mind, your Minnesota website design professionals share four important tips with you on how to keep your website secure from hackers. Read more from this blog: http://bit.ly/2qDe9oO

Thursday, May 18, 2017

Top Three Advantages of Investing in Expert Solutions from Branding Agencies



Building a brand from scratch requires more effort than simply naming a company and discussing the services or products you have to offer. With the right branding and image for your company, it is much easier to reach a wider audience and eventually increase your revenue. Hiring branding agencies in Minneapolis is a way for you to take the next step in boosting your brand’s reputation while becoming well-known within your industry.

Establish an Image for Your Company

Branding agencies work hard to create unique images for the companies they work with each day. Establishing an image for your company is one of the most important factors involved in running a successful business, as it helps customers remember who you are and what you have available over time. Read more from this blog: http://bit.ly/2qCX2no

Tuesday, May 16, 2017

What Digital Marketing Solutions Can Do for Your Business in Minnesota


Digital marketing provides an array of options when selecting platforms you want to utilize to reach a target audience. Whether you are looking to advertise on various websites with banners and text links or if you are interested in social media marketing (SMM), a digital marketing agency is an ideal option to implement any campaign you have in mind.

Implement A/B Testing for Your Marketing Campaigns

Digital marketing agencies specialize in optimizing ad campaigns to bring clients as much revenue as possible while on a budget. Using A/B testing of ad campaigns with varying imagery and message copy is essential to determine what type of advertisement is most likely to resonate with the audience you are targeting, regardless of demographics. Read more from this blog: http://bit.ly/2rWrCw9