Saturday, October 24, 2015

Let your Accounting Firm Dominate Online

 EVM Digital

Is Your Accounting Firm Searchable
and Visible Online?

Can your accounting firm be found by potential clients today?

Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines, to social media, to online reviews.

Studies have found that clients go through five stages when selecting an accounting firm:

They recognize a need, begin the search, pick the contenders, narrow the field, and select the firm.

How do you get your potential clients to choose you?

Get a professional accounting firm website.

Your website must have appealing design and copy that precisely target your visitors to consider you as their accounting firm.

You have to display client testimonials on your website, even case studies or industry reports that your potential clients may learn from.  Doing this will also demonstrate your expertise.  According to studies, eighty percent (80%) of clients check out websites to shortlist their selection.

Your website must be responsive to all devices.  Sixty seven (67%) of users say that a mobile-friendly website will make them more likely to buy a service.

Boost your visibility on search engines.

Your website must have the content your potential clients are looking for with the right and relevant keywords as the majority of them use search engines to find accounting services.

Do you come up in search results when people type terms to find accounting firms and specific accounting services they are looking for?

Be present in local online directories.

You need to make sure that you are present in local online directories, whether you are in a single or multiple locations.  Do you have correct and consistent contact information in your listings? Do you have positive online reviews? These are factors that will help them choose you.

Share content through your blog.
You must share useful information with your potential clients through a blog. Publish tips, tax calendars and how-to guides to drive more traffic to your site, and earn their interest and trust.

Engage with potential clients in social media.

You must establish your presence, practice responsiveness, and build your credibility online through social media channels such as LinkedIn, Twitter, Facebook, and Google+.

Your expertise is a very powerful asset – let it shine online. We can help you leverage your resources to dominate your competition.

Grow your bottom line through our online marketing expertise. Fill out the form and contact us now for a free consultation!

Friday, October 23, 2015

How Video Marketing Can Help You Build and Sell Your Brand

 EVM Digital

Build and Sell Your  Your Band by Investing inVideo Marketing

In today’s fast-paced world, your potential customers would rather watch an informative and compelling 30 to 45 seconds of video than spend 15 to 20 minutes reading texts!

Indeed, video is an effective marketing tool as it can communicate key points to your target audience very quickly.

Videos can Effectively Drive your Online Campaigns
The overall experience of visuals and sound make your message get absorbed and remembered easily.

As you well know, search results on search engines such as Google, also display videos.  Wouldn’t it be great to have searchers see your videos when they do a local search for products and services in your area?  OR when they search for your brand name?

Allow your potential customers to experience your brand at a deeper level.  Engage them much better with video marketing.

We can Help You Establish your Brand and become a Major Player in the Online Marketing Industry!

We provide:

  • Mobile-friendly Web Design
  • Search Engine Optimization
  • Local Buzz
  • Social Media Optimization
  • Website Audit
  • Pay per Click Marketing
  • Online Reputation Management
  • Brand Establisher
  • Brand Booster
  • Video Marketing
  • …and so much more.

Contact us now for a consultation!

Google Mobile Friendly Update

 EVM Digital

Have You Upgraded Your Site to a Mobile-Friendly Website Already?

April 21, 2015—the date of the big Google mobile-friendly algorithm update.
Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly. 

Google Pushes Websites to Become Mobile-Friendly

On November 14, 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.

Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.

Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50—if not totally disappear from Google search results on mobile devices…forever!

Ease of use on mobile devices is the driving factor for this update.

However, if your site is mobile-friendly, you will most likely maintain your ranking on mobile search results. Heck, you might even move to the top of the search results!

It’s never too late to convert your website into a mobile-friendly website.

Contactus now for a free consultation, and let the Google Mice Update work for you.

It takes Money to Make Money. You have to Invest in Digital Marketing

It Takes Money to Make Money.  Expand your Brand through Online Marketing

If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.

You have to invest in digital marketing.  Your business should be very visible in the online world.

Why?  Because your potential customers have moved online.  This is where they’re actively searching for products and services.

Search Engine Optimization

Ninety-one percent of your potential customers use search engines frequently. This explains why 94% of businesses rank SEO the highest with growing importance as a source of leads.

Can people find you on search engines?

Local Search

Local search has grown 300%, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77%. Your potential customers are now using their mobile devices on-the-go to search for local businesses and buy things!

Is your website ready for mobile commerce?

Responsive Web Design

Is your website mobile responsive? 62% of companies reported an increase in sales after designing a mobile-friendly website.  Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018!

Social Media Optimization

Your customers are spending 1 in 6 minutes online on social networks. Do you have a brand presence on Facebook, Google+, Twitter, and others?

Do it yourself or Leave it to the Professionals

Sure, you can do everything at the same time.  From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right down to online marketing—Web Design, SEO, Local, Social Media, PPC, Online Reputation Management, and etc.

Do Something Now or your Competitors will Crush You

Many of your competitors are already into online marketing. They already have a responsive website.  They are employing SEO, Local Marketing, Social Media Marketing, PPC, and ORM.  They are producing, publishing, and distributing their content to expand their brands.

Doing exactly what they are already doing won’t be of much help.  You have to take your marketing up a notch to surpass the marketing efforts of your competitors.

You have to carefully plan your marketing budget, and entrust your digital marketing to the professionals. This will allow you to focus on growing your business, keeping your sanity, and staying ahead of your competitors!

Increase in Marketing Budgets

Successful businesses calibrate their marketing budgets accordingly. Studies indicate that 60% of companies are planning to increase their overall marketing budgets for the year ahead. There was a 26% average increase in budgets, while 73% of these businesses increased their marketing budgets by 30%.

The same study indicates that 71% of businesses have increased their digital marketing budgets!

Basic Guideline on Marketing Budget Allocation

It is advised to invest at least 10% of your gross annual revenue into your strategic marketing plan. If you’re a startup or will be launching a new product or service, it is advised to invest as much as 20 to 30% of your projected annual gross revenue to really shake things up.  Actual marketing budgets in certain industries can reach as high as 35%.

Yes.  It Takes Money to Make Money!

Maximize your marketing budget by going with us.  Expand your brand through our high-caliber services—Responsive Web Design, SEO, Local Buzz, Social Media, PPC, Online Reputation Management, and more.

Socall us now,or send us an email for afree consultation on how to successfully harness your digital marketing budget today!