Monday, June 26, 2017

Top Reasons to Hire Branding Agencies to Create a Stronger Image for your Company

Have you ever wondered why some brands, no matter how pricey they are, still have some very loyal buyers in the market? When quality and trustworthiness is synonymous with your company name, then it won’t matter if you are a lot more expensive than your competitors. After all, most shoppers willingly pay a premium for their peace of mind, knowing that the product they bought from you is top-notch.

Signs of a Strong Brand

For strong brands, it is enough for consumers to see their company logo to understand their product or service portfolio. Just take a look at famous brand logos like in Nike (a simple checkmark) and McDonald’s (the golden arches). Consumers don’t need to hear a lengthy explanation just to figure out what these companies are offering.

In short, strong brands trigger common recall and understanding among consumers. More than just a name, a slogan, or a company logo, branding is what emotionally connects you to both existing and potential customers, thus motivating them to buy and become loyal to your products or services. Read more from this blog:

Monday, June 19, 2017

Digital Marketing, in Partnership with Traditional Ads, Will Yield Better ROI

It is such a shame that today’s society is mostly embroiled in an ‘us vs. them’ mentality when, in real life, making use of seemingly two opposite views can yield a so much better result in so many cases. Take traditional and digital marketing strategies, for example. Despite the fact that these two have often been pitted against each other, their combined strengths can potentially put your brand at the top of its game.

Combined Marketing Forces: TV Ads + Print + Digital Marketing = Improved ROI

The general rule in marketing is to combine all the working strategies to come up with a stronger brand. While there remains some merit in conducting traditional advertising strategies like TV ads, radio commercials, and display or print ads, studies show that an average American spends more time browsing online than using any other type of media.

Even when there are studies that show TV ads remaining as the most effective way to promote a brand, several advertising experts in the U.S. concur that online video ads are slowly gaining traction in the marketing industry. Read more from this blog: