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Thursday, May 25, 2017

What You Need to Know About Effective Brand Marketing



If you own a business in Minneapolis or one of the surrounding suburbs, it’s important to understand how effective brand marketing can help you grow your customer base and company. Most business owners think that all they have to do is advertise and provide their customers with a quality service or product to grow. While providing quality products is important, and it can certainly help create a favorable reputation for your business, it’s not usually enough to push your business too far. In fact, without effective branding, you’re likely leaving a huge number of potential customers for your competition.

Define Your Business and Its Goals

Before you can begin to brand your business, you need to have a clear idea of how you want your customers to see your company. Develop a company mission, and make sure that you can define what makes your company and products stand out from others in the same industry. Read more from this blog: http://bit.ly/2rW5BgY

Tuesday, May 23, 2017

Minnesota Website Design: 4 Critical Ways to Keep Your Site Secure



Small business owners are often lax with website security because they feel their assets aren’t large enough for hackers to bother. However, you need to remember that your business is not just about you—your customers are an integral part of the equation as well.

To protect your customers and maintain their trust, you need to ensure your website is well-protected from online attacks. Any personal or sensitive information can be used to scam your customers. With that in mind, your Minnesota website design professionals share four important tips with you on how to keep your website secure from hackers. Read more from this blog: http://bit.ly/2qDe9oO

Thursday, May 18, 2017

Top Three Advantages of Investing in Expert Solutions from Branding Agencies



Building a brand from scratch requires more effort than simply naming a company and discussing the services or products you have to offer. With the right branding and image for your company, it is much easier to reach a wider audience and eventually increase your revenue. Hiring branding agencies in Minneapolis is a way for you to take the next step in boosting your brand’s reputation while becoming well-known within your industry.

Establish an Image for Your Company

Branding agencies work hard to create unique images for the companies they work with each day. Establishing an image for your company is one of the most important factors involved in running a successful business, as it helps customers remember who you are and what you have available over time. Read more from this blog: http://bit.ly/2qCX2no

Tuesday, May 16, 2017

What Digital Marketing Solutions Can Do for Your Business in Minnesota


Digital marketing provides an array of options when selecting platforms you want to utilize to reach a target audience. Whether you are looking to advertise on various websites with banners and text links or if you are interested in social media marketing (SMM), a digital marketing agency is an ideal option to implement any campaign you have in mind.

Implement A/B Testing for Your Marketing Campaigns

Digital marketing agencies specialize in optimizing ad campaigns to bring clients as much revenue as possible while on a budget. Using A/B testing of ad campaigns with varying imagery and message copy is essential to determine what type of advertisement is most likely to resonate with the audience you are targeting, regardless of demographics. Read more from this blog: http://bit.ly/2rWrCw9

Friday, May 5, 2017

Hire a Professional Agency for Your Brand Development and Watch Your Business Grow






One way to ensure longevity for your business is by focusing on your brand development. Essentially, this is a marketing element that allows you to promote your brand even in a nutshell cohesively. For example, imagine that you are to attend a huge conference with potential investors, and you only have a 15-second elevator pitch to get them interested in you.

An effective branding strategy is your elevator pitch in the bigger scheme of things. Whether you have the details to support it right then and there, whatever you deliver within those 15 minutes must be succinct, relevant, and enticing enough for your target market to want to get to know you better. It’s all about making a good and lasting impression on them so you can build on your market’s loyalty.

Here are the areas in which a professional agency can help you with this endeavor. Read more from this article: http://bit.ly/2r07FE4

Wednesday, April 26, 2017

How to Update Your Website Design and Make it Stand Out


It’s common knowledge among business owners that attracting more customers should be one of their main goals to foster growth and achieve success. To achieve this, businesses should boost their online presence with a professional website that’s easily accessible through a simple Google search.

If you want to make it easier for potential clients to take an interest in your site, certain improvements on your website design should be implemented as soon as possible.

Give Your Site a Makeover

When was the last time you’ve updated your website? Sites filled with outdated graphics or features can look unprofessional to potential customers. Website design professionals can perform a few tweaks on your website and create an overall look that matches your branding. They can also fix your website to meet the needs of your visitors. Read more from this article: http://bit.ly/2pEPZtN

Wednesday, April 19, 2017

Shaping a Credible Image for Your Business with Help from a Professional Branding Agency


What most new business owners don’t realize is that the success of a company heavily relies on the success of their branding, just as much as it does on the quality of their product or service. In the business world, one’s credibility is just as good as how one is perceived to be. Should you need to make a lasting impression, you need to make it a good one.

Creating a brand, however, is not as simple as getting the “essence” or the mission and vision of the company. There are many various factors that you should consider, such as your accessibility to your target market, the efficacy of how you communicate with them, and how you effectively push for your business in general.

The Value of Branding

For consumers, they would better appreciate if they can immediately grasp onto a clear message from a brand. That’s why taglines and copywriting are important components—each should lead the target consumer to the brand with a clear view of what they should expect to get out of it. Vague, cryptic messages are more likely to turn off potential clients, which is exactly the opposite of what you would want to happen if you want to expand your market. Read more from this article: http://bit.ly/2r0cfCb

Wednesday, April 12, 2017

Important Areas Where Digital Marketing Agencies can Help Your Business with Your Online Campaign



Most entrepreneurs nowadays already know the relevance of digital marketing to their business. There’s no question about it; this is something that they must invest in. The problem, though, is how are they going to go about it?

For beginners, it can be overwhelming and complex, especially when there are various areas of focus that must be attended. There’s SEO, PPC, social media, and analytics. All of these require a specific kind of expertise, which is why the best thing to do is to hire the services of professional digital marketing agencies. Here are some of the ways that they can help your business carry out digital marketing strategies.

Identify Target Market

Sure, you’ve already identified your target market regarding who would most probably want or need your product or service. When it comes to online, however, you need to re-identify the profiles of those you would like to reach and how you can most effectively reach them. Read more from this article: http://bit.ly/2qZVKWI

Tuesday, March 28, 2017

A Breakdown of Branding Your Business Through Common Threads, Consistency, and Relatability

In a metropolis like Minneapolis, it can be difficult to get noticed by your target audience. One method to getting noticed that is vital to the success of any business is branding. Branding helps you stick out from the crowd as you play on your company’s unique strengths and values. But what are the specifics of branding that you should know to grow your business?

Break Things Down

The first step to creating a brand for yourself is breaking down your product. Every product has some connotation. Find the common thread amongst your products and play on that in your branding. Maybe you own a bakery and can play on the connotation of sweetness, or maybe your business focuses on repairing broken electronics, and you can play on the idea of gears working together. There’s always something about your business that makes it unique, and that starts with your product.

Read more on this article: http://bit.ly/2nCp975

Wednesday, March 22, 2017

Some Things to Consider for Your Website Design: Responsiveness, Grid Layouts, and Real Photography

There’s no denying that in this digital age, technology seems to embed itself more and more into our everyday lives. As a business owner, you need to embrace technology to help consumers realize you have the products and services that they need. It all starts with your website design. So, what can you do to make sure your website make consumers want to stick around?

Make Sure Your Website is Responsive

A responsive website design allows your business to keep in step with the fast paced lifestyles of today’s consumers, most of whom carry smart phones and devices. It means having a design that gets the screen to automatically adjust for both desktop/laptop screens and mobile screens. These days, people rely on their phones for everything from games to social media to finding the best restaurants in town. If they found your website in a Google search and brought to a web page that doesn’t adapt to their phone, they will be looking elsewhere for what they need. Make sure your website is capable of adapting to those smaller screens to establish your professional credibility and keep consumers invested in your business.

Read more on this article: http://bit.ly/2niMaZf

Tuesday, March 14, 2017

What Businesses Can Expect After Hiring a Professional Branding Agency

These days, working with a branding agency is essential to the success of any business. Whether you’re the owner of a small business or a big regional franchise in the Minneapolis area, branding should never be something that’s pushed to the side. So, once you’ve found a branding agency to partner with, what are some things you should expect to happen?

Establishing a Partnership

The first thing you should do once you’ve hired a branding agency is to create a strong partnership with them. It’s easy to just leave everything to them when it comes to branding and marketing your business, but that’s not going to lead you where you want to go. Work with your branding agency to establish specific, realistic goals. Be transparent about what you expect of them and allow them to do the same with you. It’s better to have direct discussions than to assume they know what you want simply. You’re a team now, so try to do your part to make sure your business reaches the goals you have set.

Read more on this article: http://bit.ly/2nCG8WP

Friday, March 10, 2017

Digital Marketing: Video Marketing as a Necessity Rather Than an Option

Most of the digital marketing these days focus on creating personal connections with consumers. No longer is it about the brightest and shiniest package, but being relatable and personable. It shows a connection with your audience that sends the message that you understand their lives and thus how your product can improve their lives. The most recent innovation in the digital world is the ability to connect to your audience through the use of marketing videos.

Social Media Enablement

If your business is not using social media yet, then it’s about time you get started. Snapchat is no longer the only social media platform with video streaming capabilities. Instagram has its story feature, and Facebook and Twitter now have live streaming features of their own. It’s an instantaneous and easy way to connect with your audience like never before. This marketing method breaks down the wall between businesses and consumers in a way that was previously unattainable.

Read more on this article: http://bit.ly/2niM8AB

Tuesday, March 7, 2017

Effective Brand Marketing Requires You to Know Your Target Audience



It seems like these days it’s getting more difficult to come up with fresh new ideas to stay on top of the relationship between marketing and technology. The truth is, your brand marketing should always be focused on your target audience.

While it seems like a great idea to target as many people as possible to reach a wider audience, that’s just not realistic or efficient. The time and money you invest are better spent when you know who to spend it on and how. So, how do you figure out how to reach your target audience?
Read more from this blog: http://bit.ly/2mkBR9F

Tuesday, February 28, 2017

Keeping Things Simple and User-Friendly in Your Website Design



These days, it seems like there are new websites and apps popping up every second. Thus, making your web stand out can be intimidating. Whether you’re a small business in Minnesota or a worldwide franchise, website design is vital to the success of your business in this tech age. So what can you do to make sure yours succeed?  Read more from this blog: http://bit.ly/2mkSjXF

Tuesday, February 21, 2017

What Branding Agencies Should Be Doing for You and Your Business



Branding agencies are incredible resources to help you get your business on the map. They provide a way for your company to stay focused on the work your agency is promoting while they get the word out about it. They also know how to market your strengths by making the public aware of them in an indelible way. But once you’ve found the branding agency for your business, what should your next step be? Read more from this blog: http://bit.ly/2mkxnQA

Tuesday, February 14, 2017

Staying on Top of Technology May be the Most Pivotal Part of Your Digital Marketing Strategy



These days, it seems ever more like the future is becoming the now when it comes to technology. Every sci-fi movie from only a couple of decades ago seems to have presaged the innovations in technology today.

As technology grows and evolves, so do digital marketing strategies. Digital marketing for your Minnesota company means staying on top of today’s trends in this digital age. So what are the trends to invest in this year? Read more from this blog: http://bit.ly/2mktGdJ

Monday, January 30, 2017

The Minneapolis Brand Marketing Trends You Should Monitor this 2017



As a business owner who wants to market your business effectively on the internet, tracking digital marketing trends enables you to understand what your customers are wanting. And with the industry evolving and changing quickly, knowing what’s coming around the corner can help you stay on top of the competition. The best Minneapolis brand marketing firms share five key trends to keep a close eye on this 2017.Read more from this blog: http://bit.ly/2jaKkwi

Sunday, January 29, 2017

3 Website Design Tips to Make Web Visitors Feel Like Valued Guests



What’s the difference between a visitor and a guest? They may seem similar, but there are a few significant differences. Visitors are someone who unexpectedly appears, and as such, you can prepare for adequately. On the other hand, a guest is someone who we intentionally prepare to receive in our homes. Guests arrive expecting an experience, and we do our best to make sure they get that.

Why does this distinction matter? It’s time to start making people who drop by your website feel more like “guests” rather than another “visitor.” When you design a website, the guest feels welcomed from the moment he or she visit your site, even if they don’t initially purchase anything, people are encouraged to go straight back to you when they are ready to make a purchase.  Read more from this blog: http://bit.ly/2jXQsFv


Saturday, January 28, 2017

Minneapolis Branding Agency Discusses 5 Branding Pitfalls to Avoid





Branding helps a business establish itself in the marketplace. As a marketing concept, branding helps a company create an instantly recognizable image that increases the value not only of its products and services but of the business itself. If you are tasked with improving your company’s image, knowing what NOT to do is just as important as knowing what you should do. Minneapolis branding agencies share five branding pitfalls to avoid like the plague. Read more from this blog: http://bit.ly/2jXPQ2F

Friday, January 27, 2017

Digital Marketing Tips: Three Content Marketing Mistakes to Avoid



Content marketing is one of the most effective ways to generate more traffic to your website and increase the exposure of your business online. How effective is it? When you consider that Google regularly tweaks its search algorithms to ensure Google search engines consistently provide high-quality content to users, you can tell that content marketing is important.

Note, however, that simply having a content marketing campaign isn’t enough to enjoy its benefits. When done perfunctory, it can hurt your business.Read more from this blog: http://bit.ly/2jaHrvj

Thursday, January 26, 2017

Taking Your Brand to the Next Level with the Help of Brand Marketing



When looking to boost your brand to the next level, you may be tempted to take a standard marketing approach, is not an uncommon mistake, but it is a mistake, nevertheless. Brand development in Minneapolis, like anywhere else, lifts your brand above the rest by digging deeper than your typical marketing campaign. Here are a few of the ways this is done.

No Two Brands Are the Same

Brand marketers understand that you don’t market two different brands the same way. Every brand is unique, and brand marketing requires an exceptional understanding of various markets as well as how to boost different brands in those markets. Generic strategies won’t be nearly as successful as a targeted campaign that has been built around your specific brand. Read more on this article: http://bit.ly/2h9B7T4

Wednesday, January 25, 2017

Something as Simple as Website Design Boosts Trust and User Experience



The design of your website is the first thing a prospective customer will take notice of when arriving at your corner of the internet. Do you want to give off a good impression, or do you want to leave a poor taste in their mouth?

The truth is, not just anyone can design a website so that it speaks to your target audience. Website design in Minneapolis, Minnesota, and around the world, takes a certain level of skill, knowledge of SEO, and an eye for how an individual’s business wants to represent itself.

Below are two important factors to consider when designing a website.

User Experience

Search engines now hold user experience as a major factor in determining your ranking. If people come to your site and can’t figure out where to find what they’re looking for, easily, this sends signals to the search engines that your website shouldn’t be on top of the listings. Read more on this article: http://bit.ly/2hdaFrX

Tuesday, January 24, 2017

Ways on How Branding Agencies Can Boost The Image of Your Business


Building your brand’s reputation is crucial in today’s world, and branding agencies in Minneapolis know exactly how to do so. A branding agency knows that your brand represents your promise to your customer. It sets you apart from other brands, and it speaks to who you are as well as whom people perceive you to be. In short, your brand lets people know what they can expect from you and your services and products.

A logo for your brand is important, but that’s only the beginning of the journey that your brand should be on.

Giving Your Brand Definition

You aren’t going to be able to start getting your brand out there, in front of your potential customers, before you’ve defined it. Sounds simple enough, but there’s more involved than you might think. People aren’t mind-readers, and you need to let them know what you’re all about clearly. Read more on this article: http://bit.ly/2gwtMsx

Monday, January 23, 2017

Utilize Digital Marketing to Achieve Lasting Success for Your Business



Digital marketing is the promotion of products or brands via electronic media. While internet marketing is the channel most associated with digital marketing, there are other avenues, and among these are mobile phones, digital television, and electronic billboards.

How Digital Marketing Can Help Your Brand


Digital marketing agencies in Minneapolis are all-too-familiar with how this form of marketing can boost your brand to the next level. A big part of the advantage that digital marketing has over traditional forms of marketing is the ability to be able to track and understand, in real-time, the browsing behavior of your potential target market. Read more on this article: http://bit.ly/2gUw1pG

Thursday, January 12, 2017

Brand Marketing Should Be at the Core of All Your Business Strategies


Branding your business is an ongoing effort that requires dedication, patience, and an understanding that it is much more than just a one-time thing you do early on when your business is first established

Brand marketing agencies in Minneapolis can help your business develop a trustworthy, solid, and dependable image that stands the test of time. Here are a few solid keys to strengthen your marketing campaigns by keeping your brand at the center of attention.


Why Do You Do What You Do?

Before you do any kind of marketing, it’s fundamental that you define why your company is in business. First, ask yourself why you started your company in the first place. You can answer this question more precisely by figuring out why you want to help the specific group of people that you aim to help. The final question to ask yourself is why it matters at all to you that you do the things you do in your business. In other words, what really drives you to be in the business you’re in? Head on over to EVMDigital.com blog page to know more. http://bit.ly/2iSEwnA

Tuesday, January 10, 2017

Build the Strength of Your Business Brand Through Solid Website Design


Your brand’s strength and image can be two key determining factors for the success of your business. While marketing and outreach can improve your brand, you won’t have a solid brand to market if you don’t build a strong foundation on which it sits.

Here are some key ways a website design company in Minneapolis can help your brand shine.

Your Logo as the Cornerstone

How is any particular brand first recognized? If you answered, “by its logo,” you’re absolutely right. When designing your logo, considering the desires of your audience above yours and reaching them through this visual marker should be your number one priority. This takes concentrated research that digs into the psyche of your target market. Post originally appeared on EVMDigital.com blog page. 



Sunday, January 8, 2017

A Good Branding Agency Will Listen and Respond To Your Customers Needs


While your brand should be at the core of your marketing efforts, there is most definitely a difference between the two. One of the most important differences is that your brand is eventually defined by your customers, while your marketing is what you tell them. A good branding agency in Minneapolis understands that listening to your customers is the most crucial key to help define what your brand will be.

You Must Listen To Your Target Market

Listening to your customers also means listening to your potential customers. Your target market is comprised of these people and by listening to them intently, you can discover what they need your brand to be.

The truth is while you can define your business’s values, personality, and approach, your brand is not your idea of what it is. You cannot control how your brand is perceived. That is up to the people whom your business serves, and by serving them better, you’ll reap all of the rewards that a loyal customer base can give you. Read more on this article. http://bit.ly/2hTTvR3



Friday, January 6, 2017

Rank Your Local Business with These Vital Steps Shared by SEO Experts




If you’re running a business and are hoping to get found by customers looking for the kinds of local services or products you offer, you need to do a whole lot more than just simply set up a website. In order to rank higher than your competition in the search engines you’ll need to pay attention to a this vital SEO detail.

You Must Optimize Your Local Page

A good digital marketing company in Minneapolis will tell you that it’s crucial for you to let the search engines know who you are and where you’re located.

The first thing you should is to be sure that your domain name reflects your business and its location. For example, if your business’s name is Betty’s Florist and you’re located in Minneapolis, something like bettysfloristmp.com could be a good choice. Read more from this blog. http://bit.ly/2hTTvR3