Have You Upgraded Your Site to a Mobile-Friendly Website Already?
April 21,
2015—the date of the big Google mobile-friendly algorithm update.
Also known as the Google Mice Update,
Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update
with significant impact that could lead to loss of mobile traffic and mobile
customers for you—if your site isn’t mobile-friendly.
Google
Pushes Websites to Become Mobile-Friendly
On
November 14, 2014, Google launched its “mobile-friendly” label for
mobile-friendly sites on all mobile device searches. Do a quick search using
Google on your phone, and if the site is mobile-friendly, you will see the
“mobile-friendly” label right under the Web address.
Naturally,
if you are on a mobile device, you will click on results with the
“mobile-friendly” label and skip the ones without it.
Now, with
the Google Mice update, all websites that are not mobile-friendly will get
pushed down to pages 20, 30, or 50—if not totally disappear from Google search
results on mobile devices…forever!
Ease of
use on mobile devices is the driving factor for this update.
However,
if your site is mobile-friendly, you will most likely maintain your ranking on
mobile search results. Heck, you might even move to the top of the search
results!
It’s never
too late to convert your website into a mobile-friendly website.
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