You Must Listen To Your Target Market
Listening to your customers also means listening to your potential customers. Your target market is comprised of these people and by listening to them intently, you can discover what they need your brand to be.
The truth is while you can define your business’s values, personality, and approach, your brand is not your idea of what it is. You cannot control how your brand is perceived. That is up to the people whom your business serves, and by serving them better, you’ll reap all of the rewards that a loyal customer base can give you. Read more on this article. http://bit.ly/2hTTvR3