It seems like these days it’s getting more difficult to come up with fresh new ideas to stay on top of the relationship between marketing and technology. The truth is, your brand marketing should always be focused on your target audience.
While it seems like a great idea to target as many people as possible to reach a wider audience, that’s just not realistic or efficient. The time and money you invest are better spent when you know who to spend it on and how. So, how do you figure out how to reach your target audience?
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